While the discussion in the media is about Palm's new phone, the new I-phone, the Sony vs. WII battle, here at Awesome Avenue we have experienced a rise in demand for Rubik's Cube. 

For those of you who don't remember or weren't around in the heady days of the 80s when  legions of people with polo shirt collars turned up could be seen trying to solve the puzzle almost everywhere, Rubik's cube is named for its Hungarian inventor, Erno Rubik, who worked at the Academy of Applied Arts and Design in Budapest.  It was the sudoko of the time.

We know there is a TV ad out there for Sony PS3 featuring the Rubik's cube which may have caused this surge in demand.  Maybe it's going to be the party favor of choice at 4th of July BBQs this year.  A neighbor of mine is a developer for a video game firm, and I often see him wandering out of his apartment to the mailbox or something fixated on his own Rubik's cube.   Perhaps that says it all.  In this era of CGI and SPX, maybe simpler is better.

Check out our selection of Rubik's Cubes.  We have the classic cube, a pretty cool keychain, and the piece de resistance, Rubik's Revenge  and as always, free domestic standard US shipping on Awesome Avenue.